Two brothers. One mission.
We scaled an ecommerce brand to six figures a month on tools we hated. Amboras is the platform we wish we had.
Built by operators who lived the problem, not advisors who read about it in a market report.
Meet the Mokadem brothers.
Two operators turned founders. We ran stores, fought plugins, burned cash on freelancers, and eventually decided to rebuild the stack from scratch.
Imad Mokadem
Grew up around his dad’s brick-and-mortar businesses, learning how to sell and run operations before he could drive. Studied mechanical engineering at ETH Zurich, finishing his master’s in robotics. Co-built and scaled an ecommerce brand to six figures a month, then set out to build the platform he wished existed when he started.
Amin Mokadem
Same upbringing, same family businesses, always shipping software on the side. Studied software engineering at ETH Zurich. Co-built the ecommerce brand from zero, owning development and conversion work end to end. Now turning years of operator pain into the AI platform that replaces the stack.
Three principles. Every decision.
We’re a small team with strong opinions. These are the non-negotiables that shape what we build and, just as importantly, what we refuse to build.
Supported by the investors behind Stripe, Airbnb, and thousands of the world’s best startups.